Velocity
As Lead Designer, I direct the creative vision for Velocity Clinical Research’s visual brand, and design the look and feel of its industry-leading online presence and B2B/B2C campaigns. I create print, digital, and video assets to support marketing initiatives and promote Velocity as a trusted partner for trial sponsors and principal investigators. Working alongside a team of seasoned marketing professionals, we’ve developed a host of business development and client facing assets to position Velocity as a leader in clinical research.
An industry leading online presence
The Velocity executive leadership and sales teams share that Velocity’s online presence has set them up for success on multiple occasions.
Over the past year, the look and feel of Velocity’s competitor’s has notably shifted in an attempt to emulate the our aesthetic - a sign that we’re doing something right.
Above & Left: I’ve provided design and illustration support for both internal and external audiences. When the subject matter is technical or dry, a little color and playfulness can go a long way to grabbing and retaining the viewers attention.
Managing costs and maintaining quality through collaboration
The Velocity executive team in Raleigh, NC wanted to produce a series of polished videos to share their vision, but their marketing team all worked remotely. Hiring a local video production company to shoot interviews was the solution, but how could we achieve high quality expectations on a budget?
The solution: Beautiful, graded footage was provided by the production company, which I edited and embellished - adding transitions, b-roll, lower thirds, and all the little touches to tell a great story.
White papers, flyers, postcards, brochures, oh my!
For every stand out, high profile, portfolio-worth piece, there are dozens and dozens of hard working assets that a business needs to communicate it’s value. As much as I enjoy the flashier pieces I get to work on, I appreciate the importance of the humble one-sheet or presentation deck that comes across my desk.
Clear, organized, legible typography, balancing negative space, form, and function - this is at the core of good design.
“[Anthony] is a wildly talented artist in sooo many mediums, a strategic thinker, a graceful communicator, and so much more. He’s the type of creative professional who I know I can throw just about anything at.”