Kintinu
Naming + Branding
I was asked to guide the QLI Telehealth team through the process of naming and branding their new venture. This process began with discovery, identifying audiences, defining personas, crafting messaging for their various audiences, defining brand attributes, and more - all the way through developing and defining their new visual identity.
“I’ve had the opportunity to work on several creative projects with Anthony, and he’s proven to be an incredibly talented and versatile designer.”
Above: I hosted an in-person + remote discovery session with the Kintinu team to help them articulate and discuss their new brand.
The Ideation Process
Before any sketching, my process begins by clearly identifying the brand attributes and persona. This information provides invaluable creative constraints which guide and accelerate the ideation process. Defining what the brand is, and is not, helps in evaluating proposed solutions more objectively, which translates into efficiency, clarity and alignment for the entire project team.
The Result
Right on schedule, after weeks of video calls and refinements, the newly named Kintinu team was able to roll out their the brand for their telehealth group, including positioning, messaging, and a suite of marketing materials and brand guidelines document.
The distinct name and brand has allowed Kintinu to stand out in the telehealth space, and is a source of pride within Kintinu’s parent organization.
